Greenbuild 2015 – Trade Show Marketing Research

May 12th, 2015 by Interex Exhibits



The Greenbuild International Conference and Expo annually brings together professionals committed to sustainable building practices. In 2015, the event will be held in Washington, D.C. at the Walter E. Washington Convention Center from November 18-20.

Show Demographics

Over 600 exhibitors are expected to reach nearly 20,000 attendees at the 2015 show. These attendees will include a wide variety of professionals. In 2014, there were 17,507 attendees, 77 product categories and 76 countries represented across 142,000 square feet of exhibit floor space. The breakdown by industry was as follows:

-          Architecture, engineering and design firms: 26 percent

-          Contractors and builders: 13 percent

-          Government and utilities: 7 percent

-          Manufacturing: 10 percent

-          Other: 12 percent

-          Professional services consulting/education: 16 percent

-          Real estate: 6 percent

-          Trade associations/non-profits: 9 percent

In 2014, 57 percent of attendees were involved in both residential and commercial building, and 62 percent had a significant impact on purchasing decisions at their companies.

Exhibitor Information & Sustainability

Some of the industry’s top suppliers and manufacturers will be on hand in Washington, D.C. to display the newest products, equipment and technology in the green building industry. Already on board are Sherwin Williams, Ford Commercial Vehicles and Kohler Co. A full 2015 floor plan is available here.

A survey of past exhibitors found that 71 percent would definitively recommend showing at Greenbuild. Exhibitor registration is still open at the following rates:

-          USGBC Member Rates: $37/square foot

-          USGBC Organizational Rates: $43/square foot

-          Non-Member Rates: $43/square foot

-          Optional Premium Corner Fee: $100/corner

Of course, Greenbuild itself displays a commitment to sustainable exhibiting and has won the IMEX Sustainable Meetings award four times. All exhibitors should be aware of Greenbuild’s related objectives, including a move toward a zero waste event, improved sustainable sourcing, reduced greenhouse gas emissions and more. According to Environmental Leader, last year’s conference in New Orleans diverted 78 percent of waste, far surpassing the goal of 65 percent set by the U.S. Green Building Council (USGBC).

Companies seeking certification from Leadership in Energy & Environmental Design (LEED) might find a visit to Greenbuild’s LEED Certification Work Zone extremely beneficial. The LEED green building certification program recognizes best practices within the industry, and the work zone will allow individuals to ask specific questions and gain valuable insight from LEED project reviewers.

Marketing and Education

Greenbuild provides a variety of ways to gain exposure as an exhibitor. For instance, sponsorship opportunities are available ala carte, meaning a targeted approach will ensure maximum effectiveness. The Greenbuild website also offers helpful marketing tips to maximize exhibitor ROI.

Several auxiliary events will also take place, providing valuable learning and networking opportunities. These events will include a film festival, leadership luncheon and a “Women in Green” breakfast. The conference portion of Greenbuild will include educational sessions, seminars, talks and even tours of sustainable buildings. All core educational sessions are available for continuing education credits.

Follow Greenbuild on Twitter @Greenbuild for the latest news and updates.


Supporting Resources –

Trade Show Exhibits: Green is here to Stay
How to Maximize Trade Show ROI
Exhibiting is the Most Cost-Effective Way to Grow Your Business

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