Stand Out at the International Home + Housewares Show

December 10th, 2015 by Interex Exhibits


houseware2016

 

The International Home + Housewares Show is a world-class event, organized to display home products and facilitate global commerce for the growing $322.6 billion housewares industry. Over 2,100 exhibitors attend annually, making the ability to stand out even more crucial. In 2016, the International Housewares Association-hosted event will take place March 5-8 at Chicago’s McCormick Place.

Take Advantage of Exhibitor-Friendly Features

The International Home + Housewares Show is one of the most exhibitor-friendly in the business. For instance, the 2016 space rate for IHA members is just $15 per square foot. Many complimentary services are also offered, including lead retrieval tools, educational events and Wi-Fi on the show floor. Eighty-five percent of past exhibitors rated their show experience as either excellent or good.

In addition, the show website hosts a plethora of information not just about the show, but about exhibiting itself. The site offers advice on budgeting, marketing strategy and achieving maximum ROI. Using this rich baseline of information, and working in conjunction with an experienced exhibit house, you can take your display to a new level.

Know the Attendees

At Housewares 2016, exhibitors will present to a large, diverse audience of buyers from all over the world. Take care to study the complimentary list of previous registrants and ensure your marketing efforts cater to the right target audience. Below are a few numbers to help paint the buyer picture from the 2015 show:

  • 14,753: U.S. buyers in attendance, a record
  • 99: Percent of top U.S. retailers represented
  • 36: Percent of U.S. retail buyers who identify themselves as senior managers or owners
  • 8,000+: International registrants
  • 120: Countries represented

Stay Up-to-Date

Successful exhibitors keep up with new developments at the shows they attend and create their exhibits accordingly. For instance, Housewares 2016 will feature new branding, graphics and category changes. IHA president and CEO Phil Brandl said, “Over the years as design and innovation have become important to the products the consumer wants, this trend has been reflected through special displays and programs to help attendees find new and innovative products.”

Follow the International Home + Housewares Show on Twitter @HousewaresShow for the latest news and updates.

Research the Venue

Knowledge of the venue is also critical for exhibitor success. Housewares 2016 will take place at Chicago’s McCormick Place, the largest convention center in the U.S. by total square feet. The venue boasts 11 exhibit halls, 170 meeting rooms and 2.6 million total square feet of exhibition space. Though McCormick Place is a premier destination for exhibitors, its size can be intimidating. Work with an exhibit house capable of full services to gain a better understanding of logistics and venue navigation.

InterEx International Exhibits

InterEx International Exhibits provides personal service for even the most grand-scale events. Our 20 years of experience will help your company create an exhibit, large or small, that will stand out at a world-class show like Housewares 2016, and at a world-class venue like McCormick Place. If you have reserved space for Housewares 2016 or another upcoming show, contact us to learn about our trade show booth options and services.

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