Trade Show Research: KBIS 2016

July 7th, 2015 by Interex Exhibits


experience-marketing

 

The National Kitchen and Bath Association (NKBA) has over 60,000 members. Its annual show, the Kitchen & Bath Industry Show (KBIS), puts the latest kitchen and bath products and technologies on display, and the next event will take place January 19-21, 2016 at the Las Vegas Convention Center.

Attendee Demographics

In 2015, over 33,000 industry professionals attended KBIS, a six percent increase over 2014. Attendees hailed from over 50 countries—visitors from Canada rose 14 percent over 2014, and all other international attendance rose over 50 percent.

Many industry subsets were represented, including (but not limited to):

  • Kitchen and bath dealer: 15 percent
  • Builder/remodeler: 14 percent
  • Interior design firm: 9 percent
  • Manufacturer/supplier: 8 percent
  • Plumbing wholesaler/distribution: 7 percent
  • Cabinet shop: 6 percent

The buying power was at an average of $4.7 million, the highest figure since 2011. With that, many attendees were higher-ups, with 37 percent holding the title of owner and 10 percent president or general manager. The top reasons for attendance were as follows:

  • See new products: 95 percent
  • Stay up to date with industry trends: 89 percent
  • Find new suppliers: 69 percent
  • See existing suppliers: 67 percent
  • Network and build relationships: 60 percent

Exhibitors

 According to TSNN, approximately 2,000 exhibitors will cover over 225,000 square feet of floor space at KBIS.

The top five reasons for exhibiting are as follows:

  • Make new contacts: 93 percent
  • Generate leads: 85 percent
  • Build brand awareness: 76 percent
  • Unveil new products/services: 67 percent
  • Contact existing customers: 60 percent

According to the 2015 event report, 78 percent of exhibitors said they either reached or exceeded ROI. Seventy-two percent are already signed on for 2016, and more than half of the first-timers plan to return.Some of the biggest booths on site will belong to Kohler, LE Electronics and Delta Faucet Co.

 Also new in 2016: Due to findings from Weber’s Grill Watch Survey that indicated an increase in spending on outdoor appliances, KBIS 2016 will feature and Outdoor Pavilion. Located on the first level of the South Hall, this targeted area will give exhibitors with outdoor products a designated place to shine.

 Education and Marketing

The 2016 event will feature over 100 Voices from the Industry (VFTI) sessions. These sessions will feature relevant information delivered from the industry leaders themselves. In addition, the NKBA will offer 2-3 hour educational courses for an additional fee, and participation in those courses can result in Continuing Education Units (CEUs).

Exhibitors can sponsor everything from the event lanyards to the Wi-Fi connection at KBIS. Most sponsorship opportunities appear to be ala carte, and interested companies should contact their designated account executive directly for more information.

Industry News

Since 2014, KBIS and the NAHB International Builders’ Show (IBS) have combined to form Design & Construction Week in Las Vegas. In 2016, the International Surface Event (TISE) will join in for the third annual occurrence of this special week. Each event will remain separate, but they will all take place concurrently in Las Vegas.

Follow KBIS @KBIS2016 for the latest news and updates.

 

Supporting Resources –

Make the Most Out of Sponsorship at Trade Shows
How Exhibitors Can Build Brand Awareness
Why Trade Show Marketing is More Important than Ever

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