Trade Show Research: The ARA Rental Show 2016

October 20th, 2015 by Interex Exhibits


experience-marketing

 

The American Rental Association is a trade association made up of equipment rental businesses, manufacturers and suppliers of rental equipment all over the U.S., Canada and over 30 countries globally. Its annual show, the ARA Rental Show, will take place February 21-24, 2016, at the Georgia World Congress Center in Atlanta.

Attendee Demographics

The Rental Show is closed to the public, that is, only industry professionals are able to exhibit and attend. According to TSNN, the Rental Show has 700 exhibitors and 5,800 attendees. Many of those attendees are looking to make purchasing decisions for their rental companies. Based on a survey of the 2014 show, here are some additional figures:

-       83 percent came to the show with plans to purchase

-       47 percent attended just one trade show that year, the Rental Show

-       Attendees spent an average of 12.1 hours on the show floor

-       60 percent said over half their yearly equipment purchases were influenced by the Rental Show

Exhibitors

The show floor will be separated into three specific areas: construction/industrial equipment, general tool/light construction equipment and party/special event equipment. Major sponsors for the 2016 event include Atlas Copco, Honda Engines and John Deere. Though exhibitor space is sold out for 2016, ARA members or prospective members can still register to attend. Prices vary based on the type of registration: full, exhibits only, youth or events/tents.

Marketing and Education

The Rental Show provides a variety of ways for exhibitors to gain visibility and expand their reach. Advertising and sponsorship opportunities are still available to fit a variety of objectives and budgets. The full sponsorship packet is available online here. Besides paid marketing opportunities, the Rental Show offers exhibitors the following benefits free of charge:

-       Listing in the show directory

-       Listing in a special supplement of Rental Management magazine (over 20,000 subscribers)

-       Complimentary meeting space at the show

-       Complimentary exhibitor badges

-       Access to the ARA member list for use in a one-time mailing

-       Use of the Rental Show logo

In addition, the Rental Show will feature over 22 industry-related seminars. Topics include online marketing, hiring practices and boosting sales through customer relationship building. There will also be a full-day workshop on Tier 4 engine building available for members only and a $125 fee.

Industry News

The 2016 Rental Show will serve to celebrate the 60th anniversary of the American Rental Association. NBA Hall of Famer and businessman Magic Johnson will give the keynote speech. Christine Wehrman, ARA CEO, said in a statement, “To build a successful rental business, you need to use your strengths to your advantage. That’s something our 2016 keynote speaker understands. When his extraordinary NBA career ended, his business career began — and his legacy off the court has been just as impressive.”

Follow the Rental Show 2016 @TheRentalShow for all the latest news and updates.

 

Supporting Resources –

Tips for Successful Customer Surveys at Trade Shows
Tips for Trade Show Success with Island Displays
How to Properly Manage Trade Show Leads

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